Retail Therapy: Mulberry Road
Meet our feature store of the month - Mulberry Road.
Customer favorites at this Boston baby boutique? Owner Sandy Nelson gives us the top five must-haves for Bostonian moms.
1. The Petunia Glazed Cross Town Clutch - Mom’s and gift givers alike love the functionality of the new glazed fabric, the price point is excellent, and the design is truly unique
2. See Kai Run Shoes - The soles are very flexible for developing toddler feet and the styles are a perfect balance of sophistication and whimsy. They don’t look too “baby” and not too “grown-up”.
3. Oopsy Daisy Artwork - Artwork that will work for any and every nursery. Many customers love the option to personalize their selected pieces too. Quality is excellent and shipping takes only 2-3 weeks.
4. Jelly Cat Stuffed Animals - Incredibly cuddly and endearing characters that make customers want to collect them all.
5. Angel Bear Blankies - I can’t stock enough of these cute animal security blankies. Parents need back-ups and back-ups to keep their baby smiling.
Read more about Mulberry Road and the fortuitous Sunday shopping trip that led Sandy Nelson to leave her job in advertising and become the owner of one of Boston’s busiest baby boutiques in this month’s Featured Store interview.
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Tags: Retail Therapy