Retail Therapy: It’s Hip To Be Round
Meet our feature store of the month - It’s Hip To Be Round
The girls at It’s Hip to Be Round know what every pregnant mom needs - fabulous finds that allow you to preserve a sense of self and sexiness while your body feels anything but normal! From designer maternity wear and diaper bags to strollers and nursing supplies, It’s Hip To Be Round offers everything moms and moms-to-be crave.
What prompted you to open It’s Hip To Be Round?
I opened It’s Hip to be Round to provide the women of Richmond, VA a fun and friendly place to shop while they are pregnant, and after baby is born too. There was nowhere in Richmond to find great maternity clothes and diaper bags all in the same place, and I knew it could come together for us!
What about your business brings you the most satisfaction?
Helping a pregnant woman who feels not-so-great in her changing (and growing!) body feel better about herself and her wardrobe options.
Top 5 things people are buying today?
(1) Designer maternity jeans-because they don’t feel like giving up exceptional fit that they are used to just because they are pregnant.
(2) Nursing apparel-it has gotten so much better looking, better feeling, and is wearable during pregnancy and after.
(3) Diaper bags-our customers know now that they don’t have to get a utilitarian diaper bag that is heavy and bulky or lightweight and flimsy-that they can get form AND function….they are going for the bags that have multiple carrying methods (especially the Boxy Backpack!), and that stand out as a great bag that just so happens to be a great diaper bag too.
(4) Wrap dresses-they work from the early fat days, through the very end, and in the post-partum fat days that no one warned them about! I have more customers coming back telling me how they are still wearing their favorite maternity clothes nearly a year after they have their babies!
(5) Slings-especially for 2nd timers, who have a toddler to keep up with as well as their newborn. Thanks to the prints and styles available, they are probably more popular right now than the Baby Bjorn was in its heyday!
Read the entire interview with the girls of It’s Hip To Be Round here. Be sure to visit them if you’re in Richmond, VA or check out their online store - here are some of our favorite finds.
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Tags: Boxy Backpack, Retail Therapy