The Petunia Report: Notes from the Founders
Thursday, March 13th, 2008A New Day is Born
DeNai Jones
With my son quickly approaching two years old, I recognized changes in our daily routine and the fact that I didn’t need to lug around as much “stuff.” With the frequency of quick trips across town to music classes, the grandparents, pre-school and back it’s been nice to enjoy a lightened load.
Born out of this realization was the idea to design a diaper clutch that was more than just something to hold a few diapers and a wipes case, but could provided moms with a lighter, smaller but equally as stylish option to a traditional diaper bag. I began by outlining the requirements of my latest creation and determined that at the bare minimum it had to be able to house the following essentials: two diapers, wipes case, changing pad, small wallet, cell phone, keys, lip gloss and of course, a snack bag for the little man.
Numerous sketches and prototypes later, the Cross Town Clutch was born.
New in stores now, the Cross Town Clutch comes complete with a Petunia Pickle Bottom signature wipes case and a fold-out, detachable changing pad (so when you’re out sans baby, you can gain some extra room for your essentials) and has the capacity to hold everything I need for quick trips about the town. I hope moms find it to be as useful and easy to use as I designed it to be!
