featured store

What prompted you to open Serendipity Baby & Co.?
I opened Serendipity Baby & Co.on a whim—I had such a rewarding experience decorating the nursery and planning for the arrival of my son, that I  wanted to bring that same enthusiasm into a retail environment.

What about your business brings you the most satisfaction?
I have such a great time just being in the store! We have the best customers, and I love seeing their children grow up into such wonderful little people!

How do you set yourself apart from the competition? Any special events? A niche you focus on?
I only buy for the store what I would buy for myself if I were shopping--good quality, great styles, and fun fabrics.
 We have several great events throughout the year and are adding some new ones this year!  We currently have an "Easter Basket Buffet", a silhouette artist in late Spring, a HUGE event this summer, and we always have a Holiday Open House in November. Plus, we always have some sort of quarterly raffle! 
Our specialty is custom linens for babies and children, which is hard to find anywhere. No one south of Atlanta offers "true" custom linens for babies and children in a retail setting.

Top 5 things people are buying today and why?
1. Dressy clothing (all ages)--Easter is March 23rd, early this year!
2. Shower gifts--silver rattles and cups, diaper bags (PPB, of course), pearl bracelets--people want to give gifts that last and will get a lot of use!
3. Baby books--no matter how busy a Mother's life gets, this is still a staple of any new baby!
4. Upholstered gliders--once you sit in one, you have to have one!
5. Custom crib linens and accessories--the choices are endless, and customers love to be a part of the design process!

Any fun facts about your store that most people wouldn't know?
We give a $50 gift certificate to anyone born on my birthday or my son's birthday. No one has hit it yet, but I have a new customer who is due on my birthday this year, so we shall see!
 

Visiting Peachtree City?
Be sure to stop by Serendipity baby & co.
1251 N. Peachtree Parkway
Peachtree, GA 30269